This Cookie Policy explains how Vectrix BV (“Vectrix”, “we”, “us”) uses cookies and similar tracking technologies when you visit our website at https://vectrix.ai. This policy should be read together with our Privacy Policy.
1. What are cookies
Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide usage information to site owners. Some cookies are essential for the website to work, while others help us understand how visitors interact with our site so we can improve it. Similar technologies such as pixels, local storage, and session storage may also be used and are covered by this policy.
2. How we use cookies
We use cookies and similar technologies to understand how visitors use our website, measure the effectiveness of our content and campaigns, identify companies visiting our site, and improve your browsing experience. With your consent, we also use advertising cookies to measure our ad campaigns and to show our ads on platforms such as Google and LinkedIn to people who have visited our site (retargeting).
All non-essential cookies are blocked by default until you provide consent through our cookie banner. One choice in the banner covers analytics and advertising together: accepting allows both, declining allows neither. You can change or withdraw your consent at any time: change your cookie choice.
3. Cookies and tracking technologies we use
Essential cookies
These cookies are strictly necessary for the website to function. They do not require your consent under GDPR and the ePrivacy Directive.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
vx-consent (local storage) |
vectrix.ai | Stores your cookie consent choice so the banner is not shown again on repeat visits | 6 months |
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information. They are only activated after you consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics (GA4) | Distinguishes unique visitors by assigning a randomly generated number as a client identifier | 2 years |
_ga_[container-id] |
Google Analytics (GA4) | Maintains session state across page requests | 2 years |
_hjSessionUser* |
Hotjar | Assigns a unique user ID so Hotjar can track behaviour across sessions | 1 year |
_hjSession* |
Hotjar | Holds current session data including whether the session has been included in a recording sample | 30 minutes |
_hjAbsoluteSessionInProgress |
Hotjar | Detects the first pageview session of a user, used for sampling | 30 minutes |
_hjIncludedInSessionSample |
Hotjar | Determines if a visitor is included in the session recording sample | 2 minutes |
ph_* |
PostHog | Identifies unique users and maintains session state for product analytics | 1 year |
_ph_opt_in_out* |
PostHog | Stores whether a user has opted in or out of tracking | 1 year |
Marketing and advertising cookies
These cookies are used to measure the effectiveness of our marketing campaigns and to build audiences for advertising on third-party platforms. They are only activated after you consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
li_sugr |
LinkedIn Insight Tag | Probabilistic browser identifier for matching visitors outside the EU | 90 days |
bcookie |
Browser identifier used for analytics and optimisation of LinkedIn advertising | 1 year | |
lidc |
Facilitates data centre selection for LinkedIn services | 24 hours | |
UserMatchHistory |
Enables LinkedIn ad delivery and retargeting by syncing visitor data with LinkedIn profiles | 30 days | |
AnalyticsSyncHistory |
Stores information about the time a sync with LinkedIn’s analytics service took place | 30 days | |
li_fat_id |
Enables conversion tracking and retargeting for visitors arriving from LinkedIn ads via first-party cookie | 30 days | |
_fbp |
Meta Pixel | Identifies browsers for delivering and measuring Facebook and Instagram ad campaigns | 90 days |
_fbc |
Meta Pixel | Stores click identifiers from Facebook ad clicks for conversion attribution | 90 days |
_gcl_au |
Google Ads | Stores conversion data from Google Ads click identifiers | 90 days |
_gcl_aw |
Google Ads | Stores Google Ads click information for conversion measurement | 90 days |
_uet* |
Microsoft Clarity / Bing UET | Identifies visitors across sessions for Bing Ads conversion tracking and Clarity session recordings | Varies |
B2B visitor identification
These technologies identify the company or organisation a visitor belongs to based on IP address and publicly available data. They do not identify individuals. They are only activated after you consent.
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Leadinfo tracking script | Leadinfo | Identifies visiting companies by matching IP addresses to business databases, providing firmographic data such as company name, industry, and size | Session |
| Clearbit Reveal (server-side) | Clearbit | Enriches anonymous visitor data with company-level information based on IP address lookup | Session |
| Albacross tracking script | Albacross | Identifies visiting companies and provides intent data for B2B lead generation | Session |
4. Third-party services in detail
Google Analytics 4
We use Google Analytics 4 (measurement ID: G-ZPW00H0Q35) to analyse website traffic. GA4 collects data such as pages visited, time spent on site, scroll depth, and how you arrived at our website. This data is processed by Google LLC. Google may transfer data to servers in the United States; appropriate safeguards are in place in accordance with Chapter V of the GDPR.
We have configured Google Analytics with Consent Mode v2, meaning no analytics cookies are set and no personally identifiable data is collected until you explicitly consent. When consent is denied, Google may still collect anonymous, cookieless pings for aggregate modelling purposes, in line with its data processing terms.
For more information, see Google’s privacy policy at https://policies.google.com/privacy.
Hotjar
We use Hotjar to understand how visitors interact with our website through heatmaps, session recordings, and feedback tools. Hotjar may record mouse movements, clicks, scrolling, and form interactions. Hotjar does not capture keystrokes in form fields by default. Data is processed by Hotjar Ltd (Malta). For more information, see https://www.hotjar.com/legal/policies/privacy/.
PostHog
We use PostHog for product analytics including pageviews, feature usage, and conversion funnels. PostHog can be configured for EU-hosted data processing. For more information, see https://posthog.com/privacy.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag to measure the performance of LinkedIn advertising campaigns and to enable retargeting of website visitors on LinkedIn. The tag collects data about visits, including URL, referrer, IP address, device characteristics, and timestamp. LinkedIn may match this data to LinkedIn member profiles. Data is processed by LinkedIn Ireland Unlimited Company and may be transferred to LinkedIn Corporation in the United States under appropriate safeguards. For more information, see https://www.linkedin.com/legal/privacy-policy.
Meta Pixel
We may use the Meta Pixel to measure and optimise Facebook and Instagram advertising campaigns. The pixel tracks conversions, builds audiences for ad targeting, and enables retargeting. Data is processed by Meta Platforms Ireland Ltd and may be transferred to Meta Platforms Inc. in the United States under appropriate safeguards. For more information, see https://www.facebook.com/privacy/policy/.
Google Ads
We may use Google Ads conversion tracking to measure the effectiveness of Google search and display advertising campaigns, and Google Ads remarketing to show our ads to people who have visited our site. Conversion cookies are set when a user clicks on a Google ad and arrives at our website. Data is processed by Google LLC. For more information, see https://policies.google.com/privacy.
We use Google Consent Mode v2. Until you accept, the three advertising signals (ad_storage, ad_user_data and ad_personalization) are denied: no advertising cookies are set, no data is sent to Google for advertising, and ad click identifiers are redacted. Accepting in our banner grants these three signals together with analytics_storage; declining keeps all four denied.
Leadinfo
We may use Leadinfo to identify the companies visiting our website based on IP address. Leadinfo does not identify individual visitors, only the organisation associated with the IP address. Data is processed by Leadinfo B.V. (Netherlands). For more information, see https://www.leadinfo.com/en/privacy/.
Clearbit Reveal
We may use Clearbit Reveal to enrich anonymous website traffic with company-level data based on IP address lookup. Clearbit does not identify individual visitors. Data is processed by APIHub, Inc. (United States) under appropriate safeguards. For more information, see https://clearbit.com/privacy.
5. Managing your cookies
Via our cookie banner. When you first visit vectrix.ai, a cookie banner will ask for your consent. You can accept or decline non-essential cookies. Your choice is stored for six months so you are not asked again on every visit.
To change your choice at any time, open the cookie banner again. Clearing the site data for vectrix.ai in your browser also brings the banner back.
Via your browser. Most browsers allow you to control cookies through their settings. You can typically find these options under “Privacy” or “Security” in your browser preferences. Please note that disabling cookies may affect the functionality of certain websites.
6. Your rights
Under the GDPR, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, including data collected through cookies. You also have the right to data portability. For full details on your rights and how to exercise them, please refer to Section 8 of our Privacy Policy.
7. Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. The latest version will always be available on our website with the updated date shown above.
8. Contact
If you have questions about this Cookie Policy or our use of cookies, please contact us at info@vectrix.ai.
Vectrix BV · Hombeeksesteenweg 376 · 2800 Mechelen, Belgium · BCE/KBO: 1011.062.177