Cookie Policy

Cookie Policy

Vectrix BV — Last updated: 4 March 2026

This Cookie Policy explains how Vectrix BV ("Vectrix", "we", "us") uses cookies and similar tracking technologies when you visit our website at https://vectrix.ai. This policy should be read together with our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide usage information to site owners. Some cookies are essential for the website to work, while others help us understand how visitors interact with our site so we can improve it. Similar technologies such as pixels, local storage, and session storage may also be used and are covered by this policy.

How we use cookies

We use cookies and similar technologies to understand how visitors use our website, measure the effectiveness of our content and campaigns, identify companies visiting our site, and improve your browsing experience. We do not use cookies to serve display advertisements to individual users.

All non-essential cookies are blocked by default until you provide consent through our cookie banner. You can withdraw your consent at any time by clearing your browser cookies and revisiting the site.

Cookies and tracking technologies we use

Essential cookies

These cookies are strictly necessary for the website to function. They do not require your consent under GDPR and the ePrivacy Directive.

Cookie Provider Purpose Duration cookie_consent vectrix.ai Stores your cookie consent preference so the banner is not shown again on repeat visits 1 year

Analytics cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information. They are only activated after you consent.

Cookie Provider Purpose Duration _ga Google Analytics (GA4) Distinguishes unique visitors by assigning a randomly generated number as a client identifier 2 years ga[container-id] Google Analytics (GA4) Maintains session state across page requests 2 years hjSessionUser* Hotjar Assigns a unique user ID so Hotjar can track behaviour across sessions 1 year hjSession* Hotjar Holds current session data including whether the session has been included in a recording sample 30 minutes _hjAbsoluteSessionInProgress Hotjar Detects the first pageview session of a user, used for sampling 30 minutes _hjIncludedInSessionSample Hotjar Determines if a visitor is included in the session recording sample 2 minutes ph_* PostHog Identifies unique users and maintains session state for product analytics 1 year _ph_opt_in_out* PostHog Stores whether a user has opted in or out of tracking 1 year

Marketing and advertising cookies

These cookies are used to measure the effectiveness of our marketing campaigns and to build audiences for advertising on third-party platforms. They are only activated after you consent.

Cookie Provider Purpose Duration li_sugr LinkedIn Insight Tag Probabilistic browser identifier for matching visitors outside the EU 90 days bcookie LinkedIn Browser identifier used for analytics and optimisation of LinkedIn advertising 1 year lidc LinkedIn Facilitates data centre selection for LinkedIn services 24 hours UserMatchHistory LinkedIn Enables LinkedIn ad delivery and retargeting by syncing visitor data with LinkedIn profiles 30 days AnalyticsSyncHistory LinkedIn Stores information about the time a sync with LinkedIn's analytics service took place 30 days li_fat_id LinkedIn Enables conversion tracking and retargeting for visitors arriving from LinkedIn ads via first-party cookie 30 days _fbp Meta Pixel Identifies browsers for delivering and measuring Facebook and Instagram ad campaigns 90 days _fbc Meta Pixel Stores click identifiers from Facebook ad clicks for conversion attribution 90 days _gcl_au Google Ads Stores conversion data from Google Ads click identifiers 90 days _gcl_aw Google Ads Stores Google Ads click information for conversion measurement 90 days _uet* Microsoft Clarity / Bing UET Identifies visitors across sessions for Bing Ads conversion tracking and Clarity session recordings Varies

B2B visitor identification

These technologies identify the company or organisation a visitor belongs to based on IP address and publicly available data. They do not identify individuals. They are only activated after you consent.

Cookie / Technology Provider Purpose Duration Leadinfo tracking script Leadinfo Identifies visiting companies by matching IP addresses to business databases, providing firmographic data such as company name, industry, and size Session Clearbit Reveal (server-side) Clearbit Enriches anonymous visitor data with company-level information based on IP address lookup Session Albacross tracking script Albacross Identifies visiting companies and provides intent data for B2B lead generation Session

Third-party services in detail

Google Analytics 4

We use Google Analytics 4 (measurement ID: G-XPC6YH2X8S) to analyse website traffic. GA4 collects data such as pages visited, time spent on site, scroll depth, and how you arrived at our website. This data is processed by Google LLC. Google may transfer data to servers in the United States; appropriate safeguards are in place in accordance with Chapter V of the GDPR.

We have configured Google Analytics with Consent Mode v2, meaning no analytics cookies are set and no personally identifiable data is collected until you explicitly consent. When consent is denied, Google may still collect anonymous, cookieless pings for aggregate modelling purposes, in line with its data processing terms.

For more information, see Google's privacy policy at https://policies.google.com/privacy.

Hotjar

We use Hotjar to understand how visitors interact with our website through heatmaps, session recordings, and feedback tools. Hotjar may record mouse movements, clicks, scrolling, and form interactions. Hotjar does not capture keystrokes in form fields by default. Data is processed by Hotjar Ltd (Malta). For more information, see https://www.hotjar.com/legal/policies/privacy/.

PostHog

We use PostHog for product analytics including pageviews, feature usage, and conversion funnels. PostHog can be configured for EU-hosted data processing. For more information, see https://posthog.com/privacy.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to measure the performance of LinkedIn advertising campaigns and to enable retargeting of website visitors on LinkedIn. The tag collects data about visits, including URL, referrer, IP address, device characteristics, and timestamp. LinkedIn may match this data to LinkedIn member profiles. Data is processed by LinkedIn Ireland Unlimited Company and may be transferred to LinkedIn Corporation in the United States under appropriate safeguards. For more information, see https://www.linkedin.com/legal/privacy-policy.

Meta Pixel

We may use the Meta Pixel to measure and optimise Facebook and Instagram advertising campaigns. The pixel tracks conversions, builds audiences for ad targeting, and enables retargeting. Data is processed by Meta Platforms Ireland Ltd and may be transferred to Meta Platforms Inc. in the United States under appropriate safeguards. For more information, see https://www.facebook.com/privacy/policy/.

Google Ads

We may use Google Ads conversion tracking to measure the effectiveness of Google search and display advertising campaigns. Conversion cookies are set when a user clicks on a Google ad and arrives at our website. Data is processed by Google LLC. For more information, see https://policies.google.com/privacy.

Leadinfo

We may use Leadinfo to identify the companies visiting our website based on IP address. Leadinfo does not identify individual visitors, only the organisation associated with the IP address. Data is processed by Leadinfo B.V. (Netherlands). For more information, see https://www.leadinfo.com/en/privacy/.

Clearbit Reveal

We may use Clearbit Reveal to enrich anonymous website traffic with company-level data based on IP address lookup. Clearbit does not identify individual visitors. Data is processed by APIHub, Inc. (United States) under appropriate safeguards. For more information, see https://clearbit.com/privacy.

Managing your cookies

Via our cookie banner

When you first visit vectrix.ai, a cookie banner will ask for your consent. You can accept or decline non-essential cookies. Your preference is stored so you are not asked again on future visits.

To change your preference, clear your browser cookies for vectrix.ai and the banner will reappear on your next visit.

Via your browser

Most browsers allow you to control cookies through their settings. You can typically find these options under "Privacy" or "Security" in your browser preferences. Please note that disabling cookies may affect the functionality of certain websites.

Your rights

Under the GDPR, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, including data collected through cookies. You also have the right to data portability. For full details on your rights and how to exercise them, please refer to Section 8 of our Privacy Policy.

Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. The latest version will always be available on our website with the updated date shown above.

Contact

If you have questions about this Cookie Policy or our use of cookies, please contact us at info@vectrix.ai.

Vectrix BV Hombeeksesteenweg 376 2800 Mechelen, Belgium BCE/KBO: 1011.062.177